The Art Firm PDF
By:Pierre Guillet de Monthoux
Published on 2004-01 by Stanford University Press
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms—as avant-garde enterprises and arts corporations—have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role—so central to value-making in contemporary economies—performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
This Book was ranked at 10 by Google Books for keyword Arts du spectacle.
Book ID of The Art Firm's Books is V1npNK7MEA0C, Book which was written byPierre Guillet de Monthouxhave ETAG "BRf5FKDx3sM"
Book which was published by Stanford University Press since 2004-01 have ISBNs, ISBN 13 Code is 9780804748131 and ISBN 10 Code is 0804748136
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "391 Pages" is Printed at BOOK under CategoryArt
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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