Consumer Value PDF
By:Morris Holbrook
Published on 2002-03-11 by Routledge
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
This Book was ranked at 30 by Google Books for keyword Arts du spectacle.
Book ID of Consumer Value's Books is 3dyFAgAAQBAJ, Book which was written byMorris Holbrookhave ETAG "M1a2XIPS6mo"
Book which was published by Routledge since 2002-03-11 have ISBNs, ISBN 13 Code is 9781134652853 and ISBN 10 Code is 1134652852
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Book which have "224 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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